​​5 ways to attract customers from packaging products

When it comes to business, leaders often describe "Business as a battlefield," referring to the fierce nature of business. Securing a foothold regarding a brand is a difficult problem in that field. Especially in the field of consumer goods, attracting customers right from the packaging of products and making customers aware of product brands are big challenges for all brands.
 
So, how do we create convincing product packaging for customers in a critical time? The answer lies in the principles listed below.

Eye-catching product packaging - Attracting from the "first look"

In fact, shoppers are always impatient to see the entire brand on display. Therefore, the first requirement in the packaging design process must always prioritize the "eye-catching" item on the top. Because your brand's packaging only has 1-2 seconds to impress the consumers. Give your customers a "love at first sight," the moment of intersection between the eyes of your customers and your packaging.
 
The main thing that shows that the packaging design needs to be consistent with the brand identity system but also has to be eye-catching to be recognized quickly by shoppers. Therefore, designers need to understand the location of the packaging displayed with different perspectives to ensure the product always attracts buyers.
 
Besides, the color of the packaging is also a factor that influences the mood when deciding to buy. The array of colors in packaging design plays a particularly important role in driving the attention of buyers, especially in limited display spaces.

Therefore, business should take the initiative to attract the attention of customers with the specific colors, these colors should also be determined right from the first launch of the product.

>>> 5 basic principles in good product packaging design
 

Easy-to-buy, easy-to-sell product packaging

Why say packaging design needs to be "easy to buy, easy to sell"? It's easy to understand when standing in front of a product forest and customers are always overwhelmed. This can confuse information and impact purchasing decisions. Therefore, customers are often inclined to a safe solution, they tend to choose familiar products in the "dilemma" situation as above.
   
Give your customers a sense of security if you want them to make a choice with a new product. By using the brand identity system that you have created, combined with the new that you are introducing to your customers.
 
Besides, your packaging design must always ensure customers can easily find it. A consistent layout according to industry custom will help buyers easily receive information quickly and completely. Designing from this perspective will help customers compare two similar brands in the most convenient way. Do not force your customers to spend time re-evaluating product brands. This will lead to a higher drop-off rate.

>>> The most unique packaging in the world

Similar but different product packaging

For any product, customers always appraise their products visually before considering other factors. Therefore, using packaging design to convey product messages is very important, it will create a communication thread between customers and businesses. However, your customers not only communicate with your product, but also the products of many other competitors. Therefore, learn how to master this conversation.
   
Product packaging - itself has always been compared to the products on the shelves. Therefore, the packaging must always be new, always in a "new bottle, old wine" state. In other words, the packaging design must always be more modern than the opponent at first sight.

Through many studies, the packaging structure, especially the shape and information system, is the most important point in making a difference. While the colors and logos on the packaging are often associated with brand awareness that brings a sense of familiarity, the shape sends a completely different message. The use of graphics on packaging also makes a difference if it shows breakthroughs compared to the general tradition of the industry.

Convey a simple but concise message on the product packaging

Buyers often spend very little time making buying decisions. For this reason, when conveyed to customers, the message on the product packaging must be short and concise.

The eye tracking system of shoppers' behavior has demonstrated that in a 5-second period, the buyer has completed a product sample. Therefore, the message you convey should ensure "as little as possible" (Simple is the best), try to encapsulate content messages in 4-6 words and focus on implementing ideas with images.

Sometimes, simplicity is more impressive, making the message more powerful. However, do not turn the simplicity and sophistication in packaging design into bore.
 

Product packaging design towards sustainability

In fact, consumers are increasingly interested in the environment. Therefore, as a smart designer, never make your customers sensitive and uncomfortable with the product when conflict with the current living environment.

To do this, packaging designers must always focus on conveying the benefits of using eco-friendly packaging in a clear, specific, simple and straightforward way.
 
It is easy to see that the unique and different ways of expressing green initiatives on current packaging products resonate well with the community of shoppers, retailers and users. Be a wise packaging designer who leads the packaging design trend towards sustainability by using easily recyclable packaging materials or other great innovations that make your packaging more valuable than the way it is present. That is how to help you conquer customers' hearts and defeat your competitors quickly!
 
Finally, in the development program of consumer manufacturing enterprises, packaging is always seen as playing an important role in the golden time for products to catch shoppers' eyes. Therefore, if you want to conquer customers, start researching appropriate strategies to attract customers right from the product packaging.

>>> Environmental protection - FSC standard packaging  
Khang Thành - The packaging manufacturer in Vietnam specializes in producing paper bags, carton boxes, carton offsets, labels, hangtags, books, calendars, POSMs, and so on. Contact us to support your brand with the right packaging: