Packaging - Product quality protection tool
Packaging - Product quality protection tool
In addition to product quality, packaging and many other brand factors play a crucial role which significantly influencing the purchasing decisions of the majority of consumers. Nowadays, there are the context of integration and increasingly fierce competition in both domestic and foreign markets, so consumers always have to face a lot of different options for the same product category when in need.
It is obvious that quality is the top selection criteria of customers, but both the evaluation and comparison of product quality of manufacturers become more and more difficult. Therefore, packaging and many other brand elements play a vital role in influencing their buying decisions.
If we approach it from a product perspective, the product packaging comprises all the details that accompany or relate to the product such as shape, material, and color. The shape is the outer appearance of the packaging: cylindrical and circular ... It helps the storage and transportation process to be more efficient on account of the suitability of its product.
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To illustrate, some kinds of products such as wine, beer, and soft drinks should be contained in cylindrical packaging. The material of the packaging can protect and preserve the product from external influences like tin foil used for mung bean cakes. Packaging materials will affect the cost of manufacturing products. For example, many confectionery boxes made of paper will save more costs than plastic or metal packaging.
According to packaging designers, product packaging is able to create awareness, garner the attention of customers, and be convenient for the process of display and transportation thanks to the material shown outside. Besides, packaging must be within the plan and direction of the product strategy.
The selection of featured colors and style designs of individual packaging is especially emphasized in this approach because it will make customers easy to identify, distinguish, and be impressed with the product and brand immediately. With an extremely distinctive and attractive appearance, the goods will allure consumers and create a sense of enjoyment and individual value in consumption.
>>> Classification of product packaging
Turning to history, people have realized the significance of food and goods protection since ancient times. They used many materials such as animal skin, earthenware, or even bark to store and preserve food. When trade became more developed, the use of tools like wooden crates to contain and transport goods from one place to another was common. However, transportation was difficult due to the size and weight of wood material.
After the invention of carton boxes, people started to use them which made a revolution in the product packaging industry at the end of the 19th century. However, the advent of plastic and nylon in the early 20th century brought the packaging industry to greater achievement. Moreover, packaging materials, like plastic and nylon, are lighter, more beautiful, and better for goods preservation.
Metal materials are also used to preserve goods. For example, laminated aluminum bags are used for pharmaceutical products as well as metal cans are used in the production of the beverage. These materials currently are still very popular and are preferred by a lot of manufacturers.
>>> Roles of cardboard boxes in the packaging industry
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Nowadays, most products are manufactured with the packaging for the final users. Packaging ensures the preservation of product quality and protects them against the harmful effects of the environment, climate, weather (temperature and humidity), mold, and physical impacts during the process of production, warehousing, transport, and even consumption. Precluding these effects on goods will contribute to maintaining the quality of the goods substantially.
For instance, sunlight and light from fluorescent lamps are very harmful to vitamins in milk because the number of vitamins can lose 50% when placed directly under fluorescent lights for 6 hours, and vitamin B2 decreases by 40% in 12 hours... However, we use Tetra Pak packaging, consisting of 7 layers of materials so that we can ensure the quality of milk for a long time. In some cases, the packaging is also able to enhance the quality of goods (wine containers and cinnamon toothpick boxes...)
As we know, packaging is merely a means of containing and preserving goods, so it is not to be consumed and discarded when putting the products into consumption. Nevertheless, packaging has been considered an essential component of the product for a long time in addition that it is also an integral part of the product quality system.
KHANG THANH - HOUSE OF PACKAGING
Tel: +84 (0) 77 8878 222
Email: info@khangthanh.com
It is obvious that quality is the top selection criteria of customers, but both the evaluation and comparison of product quality of manufacturers become more and more difficult. Therefore, packaging and many other brand elements play a vital role in influencing their buying decisions.
What is product packaging?
If we approach it from a product perspective, the product packaging comprises all the details that accompany or relate to the product such as shape, material, and color. The shape is the outer appearance of the packaging: cylindrical and circular ... It helps the storage and transportation process to be more efficient on account of the suitability of its product.To illustrate, some kinds of products such as wine, beer, and soft drinks should be contained in cylindrical packaging. The material of the packaging can protect and preserve the product from external influences like tin foil used for mung bean cakes. Packaging materials will affect the cost of manufacturing products. For example, many confectionery boxes made of paper will save more costs than plastic or metal packaging.
According to packaging designers, product packaging is able to create awareness, garner the attention of customers, and be convenient for the process of display and transportation thanks to the material shown outside. Besides, packaging must be within the plan and direction of the product strategy.
The selection of featured colors and style designs of individual packaging is especially emphasized in this approach because it will make customers easy to identify, distinguish, and be impressed with the product and brand immediately. With an extremely distinctive and attractive appearance, the goods will allure consumers and create a sense of enjoyment and individual value in consumption.
>>> Classification of product packaging
Packaging - Product quality protection tool
Turning to history, people have realized the significance of food and goods protection since ancient times. They used many materials such as animal skin, earthenware, or even bark to store and preserve food. When trade became more developed, the use of tools like wooden crates to contain and transport goods from one place to another was common. However, transportation was difficult due to the size and weight of wood material.After the invention of carton boxes, people started to use them which made a revolution in the product packaging industry at the end of the 19th century. However, the advent of plastic and nylon in the early 20th century brought the packaging industry to greater achievement. Moreover, packaging materials, like plastic and nylon, are lighter, more beautiful, and better for goods preservation.
Metal materials are also used to preserve goods. For example, laminated aluminum bags are used for pharmaceutical products as well as metal cans are used in the production of the beverage. These materials currently are still very popular and are preferred by a lot of manufacturers.
>>> Roles of cardboard boxes in the packaging industry
Nowadays, most products are manufactured with the packaging for the final users. Packaging ensures the preservation of product quality and protects them against the harmful effects of the environment, climate, weather (temperature and humidity), mold, and physical impacts during the process of production, warehousing, transport, and even consumption. Precluding these effects on goods will contribute to maintaining the quality of the goods substantially.
For instance, sunlight and light from fluorescent lamps are very harmful to vitamins in milk because the number of vitamins can lose 50% when placed directly under fluorescent lights for 6 hours, and vitamin B2 decreases by 40% in 12 hours... However, we use Tetra Pak packaging, consisting of 7 layers of materials so that we can ensure the quality of milk for a long time. In some cases, the packaging is also able to enhance the quality of goods (wine containers and cinnamon toothpick boxes...)
As we know, packaging is merely a means of containing and preserving goods, so it is not to be consumed and discarded when putting the products into consumption. Nevertheless, packaging has been considered an essential component of the product for a long time in addition that it is also an integral part of the product quality system.
KHANG THANH - HOUSE OF PACKAGING
Tel: +84 (0) 77 8878 222
Email: info@khangthanh.com