The essential contents for paper packaging to attract customers
The essential contents for paper packaging to attract customers
Paper packaging protects product function and is a powerful means of brand promotion. Besides, printed content on packaging plays an essential role in attracting consumers' attention. In this article, Khang Thanh will introduce important content that needs to be printed on packaging to optimize product marketing effectiveness.
The most important information that needs to be printed prominently on paper packaging is the brand name and a slogan. This couple plays the role of creating brand and product identity in the hearts of consumers. The brand name must be unique, easy to remember, and accompanied by an attractive slogan to make a strong impression.
Commonly applied effects when printing brand names on paper packaging include the following 5 types: debossing, embossing, foil pressing, UV shaping, and multi-layer printing.
>>> 5 Advantages of cardboard shoe boxes for brands
Brand name needs to be printed in the largest size, placed in a central, and use unique effects to attract customers.
Detailed information on paper packaging helps consumers better understand the product before purchasing. Data often includes ingredients, materials, origin, and weight...
In addition, for some specific product industries, paper packaging needs to display the following information fully:
Specific product industries will have mandatory content that needs to be printed in detail on paper packaging.
Similar to above, after instructions on how to use, the brand should also pay attention to printing appropriate preservation methods so that the product provides the most effective quality. In addition to paper food packaging such as milk, candy, fruit, etc., packaging for household electrical appliances also needs printed instructions on how to use and preserve them.
Besides printing instructions in words, brands can consider printing instructions with symbols to make paper packaging look neater and more aesthetic.
>>> Folding paper boxes - Versatile and highly functional packaging
Showing more detailed product information helps consumers trust and choose the brand.
Today, some businesses apply direct printing of brand stories on packaging. It can be reproduced in text or creatively as a comic image.
This received positive feedback thanks to eye-catching offset printing images, bringing high brand recognition and creating a deep impression in the minds of consumers.
Printing product or business stories is an effective way to help brands get closer to potential customers.
This information is essential for products that need to meet safety standards and especially needs to be printed on paper packaging. This helps build trust and reliability and demonstrates the brand's responsible business practices.
The standard information that can be printed on paper packaging is:
Prioritize printing standard symbols or logos to save space and increase the aesthetics of paper packaging.
If the product has unique elements such as organic ingredients, a commitment to sustainable production, or other outstanding features, ensure these contents are prominently displayed on the paper packaging. These messages can attract customers and create exclusivity for the brand.
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Taking advantage of the special advantages of the product and printing clearly on the packaging is a marketing method that impresses customers.
Barcodes are essential and valuable information for both customers and brands. Consumers can easily trace the origin of products and distinguish fake goods. In addition, barcodes are an optimized way to help businesses control orders, transportation, and storage of products.
Barcodes can be printed on paper packaging in many forms: number barcode, Matrix code, QR code, Dote code, Digimarc barcode...
>>> How barcodes on packaging identify authentic and fake products
Barcode printing is the optimal way to manage products for businesses as well as consumers.
A lot of important information must be printed skillfully for paper packaging to maximize its effectiveness. Above all, brands must select information, expertly design images, and choose a reasonable printing layout. In addition, businesses can choose a paper packaging manufacturer that provides comprehensive packaging solutions to save costs and time.
With 18 years of experience in manufacturing OEM/ODM paper packaging, Khang Thanh is ready to advise and optimize production, saving costs according to customer requirements. You can contact us directly at:
KHANG THANH PACKAGING COMPANY - HOUSE OF PACKAGING
Tel: 077 8878 222
Email: info@khangthanh.com
1. Brand name and slogan
The most important information that needs to be printed prominently on paper packaging is the brand name and a slogan. This couple plays the role of creating brand and product identity in the hearts of consumers. The brand name must be unique, easy to remember, and accompanied by an attractive slogan to make a strong impression.Commonly applied effects when printing brand names on paper packaging include the following 5 types: debossing, embossing, foil pressing, UV shaping, and multi-layer printing.
>>> 5 Advantages of cardboard shoe boxes for brands
Brand name needs to be printed in the largest size, placed in a central, and use unique effects to attract customers.
2. Printing detailed product information
Detailed information on paper packaging helps consumers better understand the product before purchasing. Data often includes ingredients, materials, origin, and weight...In addition, for some specific product industries, paper packaging needs to display the following information fully:
- Food paper packaging: Nutritional value and transparent ingredient list.
- Pharmaceutical packaging: Note the printing of detailed ingredients, recommendations, and side effects after use.
- Paper packaging for electronics: This type of packaging needs to print detailed technical specifications and how to operating and using.
Specific product industries will have mandatory content that needs to be printed in detail on paper packaging.
3. Instructions for use and storage
Similar to above, after instructions on how to use, the brand should also pay attention to printing appropriate preservation methods so that the product provides the most effective quality. In addition to paper food packaging such as milk, candy, fruit, etc., packaging for household electrical appliances also needs printed instructions on how to use and preserve them.Besides printing instructions in words, brands can consider printing instructions with symbols to make paper packaging look neater and more aesthetic.
>>> Folding paper boxes - Versatile and highly functional packaging
Showing more detailed product information helps consumers trust and choose the brand.
4. Print brand stories on paper packaging
Today, some businesses apply direct printing of brand stories on packaging. It can be reproduced in text or creatively as a comic image.This received positive feedback thanks to eye-catching offset printing images, bringing high brand recognition and creating a deep impression in the minds of consumers.
Printing product or business stories is an effective way to help brands get closer to potential customers.
5. Show international certifications on packaging
This information is essential for products that need to meet safety standards and especially needs to be printed on paper packaging. This helps build trust and reliability and demonstrates the brand's responsible business practices.The standard information that can be printed on paper packaging is:
- Food safety certification
- Certificate of eligibility for export
- Environmental protection certification
- Animal protection certification
Prioritize printing standard symbols or logos to save space and increase the aesthetics of paper packaging.
6. Special marketing messages
If the product has unique elements such as organic ingredients, a commitment to sustainable production, or other outstanding features, ensure these contents are prominently displayed on the paper packaging. These messages can attract customers and create exclusivity for the brand.
Taking advantage of the special advantages of the product and printing clearly on the packaging is a marketing method that impresses customers.
7. Smart barcode printing
Barcodes are essential and valuable information for both customers and brands. Consumers can easily trace the origin of products and distinguish fake goods. In addition, barcodes are an optimized way to help businesses control orders, transportation, and storage of products.Barcodes can be printed on paper packaging in many forms: number barcode, Matrix code, QR code, Dote code, Digimarc barcode...
>>> How barcodes on packaging identify authentic and fake products
Barcode printing is the optimal way to manage products for businesses as well as consumers.
A lot of important information must be printed skillfully for paper packaging to maximize its effectiveness. Above all, brands must select information, expertly design images, and choose a reasonable printing layout. In addition, businesses can choose a paper packaging manufacturer that provides comprehensive packaging solutions to save costs and time.
With 18 years of experience in manufacturing OEM/ODM paper packaging, Khang Thanh is ready to advise and optimize production, saving costs according to customer requirements. You can contact us directly at:
KHANG THANH PACKAGING COMPANY - HOUSE OF PACKAGING
Tel: 077 8878 222
Email: info@khangthanh.com