Product packaging - Effective brand assistant
Product packaging - Effective brand assistant
Packaging not only protects the product but also helps with distribution, and storage, and can convey important handling information, all while promoting your company.
The packaging is a brand touchpoint. First of all, brand touchpoints are the points at which customers and the public can come into contact with the brand. A brand may have more or fewer brand touchpoints, depending on the orientation and characteristics of the product group that is launched in the market in the context of the industry competition.
The aggregation of brand touchpoints will form the brand exposure interface. In this interface, it is impossible to mention packaging as an important touchpoint. Every exposure to the packaging is a customer experience with the brand which has a chance to take place. All image element and the words on the packaging bring their own message.
Every touch is one time when a brand is identified by the customer with distinctive details. They apply the method of showing the colors, typography, and other brand elements on the packaging. As a result, customers can be attracted and feel the messages and values of the product partially that the brand expects to convey.
It supports communication and enhances consumer awareness. Packaging helps businesses provide information about products particularly. In many cases, product packaging is a means for manufacturers to give instructions on goods such as composition, manufacturing date, place of manufacture, instructions on the consumption of goods, and a lot of other information.
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On the other hand, the packaging is an important item that the manufacturer relies on giving necessary information related to the goods (for labeling, branding, and creating a distinctive feature for the goods).
Nowadays, it is difficult to imagine a kind of commodity without packaging. Almost all types of retail goods are sold for consumers having been packaged in different forms. Via product packaging, the process of sale and goods selection, shipping, and storage is faster and more convenient; thus, we can substantially reduce costs for transport and trade.
Furthermore, elements such as brand name, logo, slogan, color, and information shown on the packaging improve consumers' perceptions of products, brands, and businesses considerably. Positioned messages, benefits, and values that customers can receive from branded products are often clearly expressed on product packaging.
The packaging is a brand touchpoint that attracts the attention and concern of consumers, contributes to supporting the communication process, enhances brand awareness, and even helps businesses themselves protect their trademark in some cases.
>>> Classification of product packaging
Contributing to brand protection with a highly distinctive and attractive appearance, product packaging will appeal to consumers and create a sense of satisfaction and specific value in consumption. It is clear that the prominence of packaging has been a very unique brand element.
Besides, it not only garners the attention of consumers but also creates technical barriers to some kinds of other competing goods. High specificity is always a crucial sign in the protection of industrial property rights that makes competing goods less similar and easier to control. There are highly individualized goods and packaging, so it is more difficult to make counterfeit goods and the identification of fake goods is also easier as well.
However, to create special goods and packaging, we have to renovate or upgrade technology lines, and change models; hence, the cost of production will rise. In a brand development strategy, packaging innovation frequently applied will create an appealing feeling of the brand.
As a result, refreshing a brand is primarily implemented from this innovation. From a brand protection perspective, the innovation, presentation, and brand expression on the packaging have created an obstacle to restricting the intrusion of external factors into the brand. It is harder for counterfeit goods to keep pace with products that regularly have this innovation.
>>> Packaging - Product quality protection tool
In fact, groups of products including cosmetics, shampoos, and toothpaste have a very high rate of counterfeiting in Vietnam market, so the frequent innovation of packaging and brand expression on products is extremely huge. On average, there are about 3-6 months in which manufacturers release new packaging with a new expression of the brand.
Thus, with the original aim of preserving product quality for longer, packaging has developed and exists as a tool that is a powerful assistant to the brand, so it plays an important role in the process of building and developing a business brand.
To sum up, product packaging is an accurate brand touchpoint, which attracts the attention and interest of consumers, contributes to promoting the communication process, strengthens brand awareness, and even helps businesses self-protect their brand in some cases.
KHANG THANH - HOUSE OF PACKAGING
Tel: (+84) 77 8878 222
Email: info@khangthanh.com
Packaging - Effective assistant of the brand
The packaging is a brand touchpoint. First of all, brand touchpoints are the points at which customers and the public can come into contact with the brand. A brand may have more or fewer brand touchpoints, depending on the orientation and characteristics of the product group that is launched in the market in the context of the industry competition.The aggregation of brand touchpoints will form the brand exposure interface. In this interface, it is impossible to mention packaging as an important touchpoint. Every exposure to the packaging is a customer experience with the brand which has a chance to take place. All image element and the words on the packaging bring their own message.
Every touch is one time when a brand is identified by the customer with distinctive details. They apply the method of showing the colors, typography, and other brand elements on the packaging. As a result, customers can be attracted and feel the messages and values of the product partially that the brand expects to convey.
It supports communication and enhances consumer awareness. Packaging helps businesses provide information about products particularly. In many cases, product packaging is a means for manufacturers to give instructions on goods such as composition, manufacturing date, place of manufacture, instructions on the consumption of goods, and a lot of other information.
On the other hand, the packaging is an important item that the manufacturer relies on giving necessary information related to the goods (for labeling, branding, and creating a distinctive feature for the goods).
Nowadays, it is difficult to imagine a kind of commodity without packaging. Almost all types of retail goods are sold for consumers having been packaged in different forms. Via product packaging, the process of sale and goods selection, shipping, and storage is faster and more convenient; thus, we can substantially reduce costs for transport and trade.
Furthermore, elements such as brand name, logo, slogan, color, and information shown on the packaging improve consumers' perceptions of products, brands, and businesses considerably. Positioned messages, benefits, and values that customers can receive from branded products are often clearly expressed on product packaging.
The packaging is a brand touchpoint that attracts the attention and concern of consumers, contributes to supporting the communication process, enhances brand awareness, and even helps businesses themselves protect their trademark in some cases.
>>> Classification of product packaging
Packaging - Brand protection shield
Contributing to brand protection with a highly distinctive and attractive appearance, product packaging will appeal to consumers and create a sense of satisfaction and specific value in consumption. It is clear that the prominence of packaging has been a very unique brand element.Besides, it not only garners the attention of consumers but also creates technical barriers to some kinds of other competing goods. High specificity is always a crucial sign in the protection of industrial property rights that makes competing goods less similar and easier to control. There are highly individualized goods and packaging, so it is more difficult to make counterfeit goods and the identification of fake goods is also easier as well.
However, to create special goods and packaging, we have to renovate or upgrade technology lines, and change models; hence, the cost of production will rise. In a brand development strategy, packaging innovation frequently applied will create an appealing feeling of the brand.
As a result, refreshing a brand is primarily implemented from this innovation. From a brand protection perspective, the innovation, presentation, and brand expression on the packaging have created an obstacle to restricting the intrusion of external factors into the brand. It is harder for counterfeit goods to keep pace with products that regularly have this innovation.
>>> Packaging - Product quality protection tool
In fact, groups of products including cosmetics, shampoos, and toothpaste have a very high rate of counterfeiting in Vietnam market, so the frequent innovation of packaging and brand expression on products is extremely huge. On average, there are about 3-6 months in which manufacturers release new packaging with a new expression of the brand.
Thus, with the original aim of preserving product quality for longer, packaging has developed and exists as a tool that is a powerful assistant to the brand, so it plays an important role in the process of building and developing a business brand.
To sum up, product packaging is an accurate brand touchpoint, which attracts the attention and interest of consumers, contributes to promoting the communication process, strengthens brand awareness, and even helps businesses self-protect their brand in some cases.
KHANG THANH - HOUSE OF PACKAGING
Tel: (+84) 77 8878 222
Email: info@khangthanh.com