Product packaging and E-commerce trend
Product packaging and E-commerce trend
The rapid emergence and spread of e-commerce are changing the way brands interact with consumers. Product packaging is promptly utilized to improve credibility, promote the brand, or even lure customers to the advertising strategy of the brand on social networks.
In addition to the quick development of e-commerce platforms, the chance for brands to trade directly with clients is gradually losing. Nowadays, they can no longer straight connect and remarket with customers (used for customers who have clicked on the product but have not purchased) like before. Amazon, the e-commerce giant, makes very harsh requirements for brands to "deliberately bend the rule through the existing sales process" of the company. Any brand which intentionally makes manipulation of product reviews and evaluations on Amazon's website will suffer severe consequences.
.jpg)
Currently, the well-experienced brands in the market are beginning to look for ways to build relationships with customers through product packaging. In particular, they often add surplus value to the packaging, this becomes a motivating element and establishes a long-term relationship with clients.
Anker, a brand bonded with the Amazon e-commerce platform, is a good example that tells us how to stimulate customers to leave online positive feedback.
Whenever a product of Anker is opened, consumers will find a feedback card. This card has two sides: a "fun" side and a “not happy” side. The “fun” side is used for clients in order to call for them to write positive reviews for Anker on Amazon when they are satisfied with the product. The other side is for customers who are not pleased, attacked with three ways for buyers choosing. Therefore, Anker's customer care team can directly deal with the issue that they are having encountered.
This not only helps the company be proactive in customer care but also strengthens the rate of positive comments for Anker products on Amazon.
.jpg)
Many current brands are increasingly tending to attract customers to find them on social networks through the attached information on the packaging, especially brands in the fields of food, kitchenware, fashion, and beauty.
Businesses often "invite" customers to take part in advertising campaigns on social networks with coupons, discount codes, and a diversity of other incentives attached to the packaging.
To illustrate, Sports Research, a brand of natural oils, organized a contest for customers who posted photos or videos of their products on Instagram. As a result, the winners will have a chance to receive valuable coupons on Amazon, approximately US $100.
.jpg)
There are always apple logo stickers that are bitten a little part in the boxes of Apple products. It aims to spread its logo to its customers.
However, not all brands achieve the level of public awareness that is to be able to do like Apple. Micro, a company that provides children's scooters, is excellent in doing a plan of promoting the brand. This brand gives extra points accumulated on the account of kid consumers every their birthday. The number of points will correspond to a certain discount applied the next time you buy a new item from the company. This is a great way for the brand to be kept in mind by children and their families every year when they decide to buy a new scooter because they grow too fast to use the old scooter anymore.
Moreover, Micro also attaches catalogs to introduce all the product lines of the company which is manufacturing and distributing along with safety precautions when used in the packaging of sold products. All the "surplus value" in the mentioned packaging above are designed and presented with eye-catching colors and easy interaction, so they will consistent with the "little god" whom brands are serving.
>>> Custom E-commerce ready packaging and how to keep customers engaged
.jpg)
For decades, product warranty has been used to build customers' trust as well as is evidence of the brand's commitment to product quality. Nevertheless, one benefit thanks to warranty registration are that customers will be willing to provide their information for the brand. This is the most direct way for brands to communicate easily with their customers.
.jpg)
This is clear that it is the most popular method. Through user manuals, brands can provide more information in order to help customers find the best way to use their products. Food and kitchen products are often included with recipes to inspire cooking as well as increase the success rate of cooking.
Meanwhile, parents can find funny drawings that are printed available in the packaging of Cameron Frank Products' crayons, so it is good for their children to color.
KHANG THANH - HOUSE OF PACKAGING
Tel: +84 (0) 77 8878 222
Email: info@khangthanh.com
In addition to the quick development of e-commerce platforms, the chance for brands to trade directly with clients is gradually losing. Nowadays, they can no longer straight connect and remarket with customers (used for customers who have clicked on the product but have not purchased) like before. Amazon, the e-commerce giant, makes very harsh requirements for brands to "deliberately bend the rule through the existing sales process" of the company. Any brand which intentionally makes manipulation of product reviews and evaluations on Amazon's website will suffer severe consequences.
Currently, the well-experienced brands in the market are beginning to look for ways to build relationships with customers through product packaging. In particular, they often add surplus value to the packaging, this becomes a motivating element and establishes a long-term relationship with clients.
Anker, a brand bonded with the Amazon e-commerce platform, is a good example that tells us how to stimulate customers to leave online positive feedback.
Whenever a product of Anker is opened, consumers will find a feedback card. This card has two sides: a "fun" side and a “not happy” side. The “fun” side is used for clients in order to call for them to write positive reviews for Anker on Amazon when they are satisfied with the product. The other side is for customers who are not pleased, attacked with three ways for buyers choosing. Therefore, Anker's customer care team can directly deal with the issue that they are having encountered.
This not only helps the company be proactive in customer care but also strengthens the rate of positive comments for Anker products on Amazon.
Promoting interaction on social networks
Many current brands are increasingly tending to attract customers to find them on social networks through the attached information on the packaging, especially brands in the fields of food, kitchenware, fashion, and beauty.Businesses often "invite" customers to take part in advertising campaigns on social networks with coupons, discount codes, and a diversity of other incentives attached to the packaging.
To illustrate, Sports Research, a brand of natural oils, organized a contest for customers who posted photos or videos of their products on Instagram. As a result, the winners will have a chance to receive valuable coupons on Amazon, approximately US $100.
Cross-selling other products and branding
There are always apple logo stickers that are bitten a little part in the boxes of Apple products. It aims to spread its logo to its customers.However, not all brands achieve the level of public awareness that is to be able to do like Apple. Micro, a company that provides children's scooters, is excellent in doing a plan of promoting the brand. This brand gives extra points accumulated on the account of kid consumers every their birthday. The number of points will correspond to a certain discount applied the next time you buy a new item from the company. This is a great way for the brand to be kept in mind by children and their families every year when they decide to buy a new scooter because they grow too fast to use the old scooter anymore.
Moreover, Micro also attaches catalogs to introduce all the product lines of the company which is manufacturing and distributing along with safety precautions when used in the packaging of sold products. All the "surplus value" in the mentioned packaging above are designed and presented with eye-catching colors and easy interaction, so they will consistent with the "little god" whom brands are serving.
>>> Custom E-commerce ready packaging and how to keep customers engaged
Guarantee
For decades, product warranty has been used to build customers' trust as well as is evidence of the brand's commitment to product quality. Nevertheless, one benefit thanks to warranty registration are that customers will be willing to provide their information for the brand. This is the most direct way for brands to communicate easily with their customers.
User manual
This is clear that it is the most popular method. Through user manuals, brands can provide more information in order to help customers find the best way to use their products. Food and kitchen products are often included with recipes to inspire cooking as well as increase the success rate of cooking.Meanwhile, parents can find funny drawings that are printed available in the packaging of Cameron Frank Products' crayons, so it is good for their children to color.
KHANG THANH - HOUSE OF PACKAGING
Tel: +84 (0) 77 8878 222
Email: info@khangthanh.com