How to customize perfect cosmetic box packaging

24/07/2024

When entering a cosmetics store, the first thing that attracts customers is unique and exquisite outer cosmetic box packaging, not the product inside. Therefore, customizing cosmetic packaging boxes wholesale can enhance brand value and creates a strong impression on consumers at first sight.

Today’s blog, Khang Thanh will summarize ideas to help upgrade cosmetic packaging boxes for brands that you should not miss:

Cosmetic box benefits
How to custom makeup boxes

Select materials
Unify colors and images
Printing methods
Post-printing effects

Custom cosmetic packaging boxes wholesale

Lipstick box
Packaging boxes for beauty products
Sunscreen packaging
Foundation boxes
Large box for gift set
Small serum box

Benefits of cosmetic box packaging for your brand

Do you wonder why reputation cosmetic brands like Dior, Channel, MAC, Estée Lauder, Shiseido... always invest carefully in cosmetic packaging boxes? Because it is the outer look that will represent the brand image and bring other benefits.

Make good impressions on customers

Eye-catching cosmetic boxes packaging is the first thing customers see and are impressed with among beauty booths. Therefore, investing in luxury cosmetic packaging boxes will stimulate customers' curiosity and desire to explore the products.

Affirming brand value

Producing and shaping makeup packaging not only demonstrates the brand's care but also affirms the value of the product segment in the market.

Specifically, for drugstore cosmetics, brands will choose paper boxes with minimalist designs and few effects. In contrast, for high-end cosmetics, companies will invest in cosmetic boxes packaging with eye-catching prints and luxurious effects such as foil or silver stamping, glitter coating, or UV shaping.

>>> 5 Ways to attract customers from packaging products

Provide useful information

Besides protection and aesthetics, cosmetic box packaging helps provide necessary information for customers to make intelligent purchasing decisions.

In particular, female customers will be impressed by cosmetic packaging box that provides complete information about origin, ingredients, and uses. From there, it helps them easily buy beauty products that suit their needs and avoid waste.

Protect funtion

Products that are easily oxidized, such as serums, vitamins, or essences, need high-quality paper box packaging to protect them from the effects of outside light.

Custom cosmetic packaging is a protection tool, helping the product stay intact and stable during customer transportation.

How to custom makeup boxes

Khang Thanh supplies and produces large quantities of customized cosmetic packaging boxes in various sizes, colors, and designs to suit your needs. Let's discover the steps to create finished packaging:

Select materials

The primary use of choosing suitable materials is to protect the cosmetics well inside and the ability to determine the print and effect of the finished cosmetic box.

Pros:

Choose ingredients that are tested and do not harm consumers' health
Producing FSC cosmetic packaging boxes that are easy to decompose and protect the environment

Cons:

Choosing low-weight paper materials (under 100 gsm) allows light to penetrate and affect the product structure

>>> Environmental protection: FSC standard packaging product

Unify packaging colors and prints

Unifying the design of cosmetic box packaging will avoid changes when mass-producing cosmetic boxes, which is costly and time-consuming.

Pros:

Use colors and images consistent with brand’s style
Check and review printed articles before production

Cons:

Inconsistency and constant artwork changes lead to missing information and waste

Printing methods

The printing method directly affects the quality and image of cosmetic packaging. Therefore, careful consulting on printing techniques should be emphasized before proceeding with production.

Pros:

Use modern printing methods such as offset, flexo, or gravure printing to ensure high quality and reasonable cost when mass production
Choose a long-standing paper packaging printing unit and a modern printing system

Cons:

Choose a company that does not maintain machines and produces poor-quality prints

Post-printing effects

Adding effect to the surface to make your custom cosmetic box packaging look neat to create a highlight for customers.

Pros:

Use effects such as embossing, foil pressing, and UV coating to increase the elegance and durability of cosmetic boxes

Cons:

Overuse of effects, losing the simplicity and sophistication of the packaging

Custom cosmetic box wholesale

Lipstick box

The lipstick box is small and fits the product inside. Therefore, cosmetic packaging box design needs to be selective and streamlined. Besides, offset printing method can produce transparent colors combined with the foil effect to create highlights.

Box of skincare products

Cosmetic and cream packaging boxes can use brown Kraft paper to create a feeling of closeness and environmental friendliness. In addition, bright and light colors can also create a fresh feeling.

Sunscreen box

Sunscreen makeup boxes must have a compact and sturdy design to protect the product well when carrying it. Besides, the effect of stamping, or foiling the logo to create a highlight is a popular technique.

>>> Paper box and what you do not know

Foundation cosmetic box

You should choose a neutral color for the cosmetic box containing the foundation to create a gentle and elegant feeling. In addition, paper boxes can be laminated with glossy film to create effects and increase durability for high-end product lines.

Large box for gift set

The packaging design of big cosmetic boxes for gift must be sturdy enough to hold a variety of cosmetics and made of sturdy materials for optimal protection.

Print your business's colors to increase recognition, and incorporate a window from PET film so the recipient can see the gift inside.

>>> 5 Basic steps in offset printing process

Small box containing serum

The small paper box serum will be of common rectangular size, such as 5x5x10 cm, 4x4x8 cm, or 3x3x9 cm.

In addition, cosmetic packaging boxes will use high-quality paper of 300 gsm or more to protect the product from light and environmental impacts.

Besides the popular box packaging wholesales above, custom cosmetic boxes can be suitable for products such as:

Rectangular box containing hand cream
Tiny box of mascara
Square packaging for storing chalk
Mini box of lip balm
Cosmetic gift box set with handle

Customizing retail cosmetic box packaging designs create a new look that attracts customers and demonstrates meticulousness in each production stage.

Khang Thanh has 20 years of experience manufacturing cosmetic packaging with various sizes, materials, and surface effects. For more details, contact us at:

KHANG THANH – HOUSE OF PACKAGING
Tel: +84 (0) 77 8878 222
Email: info@khangthanh.com