5 packaging trends will be rising in 2018

Say goodbye all those masculine packaging graphics, small type and boring colors. As 2017 passed, new designing trends are rising and proving these designs out of date.
 
It’s a great time to be in the packaging industry, packaging printing companies. Small consumer packaged goods (CPG) brands have easier access to retail, making it possible for them to compete directly with industry giants. This is great news for anyone who has ideas to start a brand, and it’s great news for packaging companies.
 
Packaging design is one of the most interesting and dynamic categories in our industry. Packaging designs are everywhere you look, and it’s always changing to meet the wants and needs of consumers.
 
Let’s explore the five packaging designs will be rising in 2018 with Khang Thành packaging company:
 

1. Simplicity packaging design

Those cluttered designs are becoming out of date, especially as we start to see a broader adoption of minimalism. In this year, we hope to see the designing update from even the most classic “old school” CPG brands.
 
As more consumers expect product packaging to have all necessary information instantly, brands have started to adapt. As a result, only the most relevant information about the product plays a dominant role in the packaging composition, with a more careful use of white space and colors.
   

2. Bigger and bolder packaging design

For similar reasons, we’re also seeing a more limited use of small typography. In fact, a product packaging only has 2 to 3 seconds to attract a consumer. It is becoming more important than ever for designers and brands to out their messaging as clearly and as quickly as possible, especially in product packaging.
 
In the coming years, we expect to see more brands using bold fonts and fewer words to get their message across loud and clear - and stand out on shelves.
   

3. Renovative and experimental packaging design

Recreating the familiar designs has been a strong trend in product packaging for a while. Today, designers take bigger creative risks with innovative and whimsical packaging solutions, testing the limits like never before and pushing packing design into new territories.

4. Sustainable packging

As consumers care more about the environmental impact of their purchases, more and more brands are opting for packaging and packing material with a much smaller ecological footprint. The cheapest and most accessible materials, like plastics, are being replaced by biodegradable materials, like paper, hemp, starch and cellulose, and more easily upcycled materials like bamboo and glass.

Other sustainable packaging materials include algae-based gel for packaging water or milk protein-based biodegradable film (and edible).
   

5. Feminine styles packaging design

As more pastel colors and soft edges are prefered, packaging design is trending toward a more feminine aesthetic. As a result, we’re likely to see fewer design styles associated with masculinity in the coming years.
   
We’re looking forward to seeing more innovation in packaging design and branding in 2018. The packaging industry has never been this exciting.