Why paper packaging needs emotional marketing
Why paper packaging needs emotional marketing
According to many researches on psychology and customer behavior by Microsoft, consumers only spend about 16 minutes 2 seconds to make a purchase decision. Specifically, customers usually take about 12 minutes to research the product, 2 minutes to choose and 2 seconds to decide.
The decision to buy from customers often depends on the feelings of the customer at the time of purchase and it depends very much on the impact of the image, the product packaging, especially for the printed paper box product.
Therefore, focusing on emotional marketing for customers through product packaging is a necessary job. Why is that? Let's find out with Khang Thanh.
A recent customer behavior study by Microsoft also shows that the current attention span of humans is lower than that of goldfish (9 seconds) and only nears 8 seconds, lower than 12 seconds. Accordingly, the period of human attention became increasingly narrower. As a result, people can resolve information faster and more efficiently, along with prioritizing information and increasing consumption.
This has a significant impact on marketing strategies to attract customers for products, the level of competition in the packaging industry is increasingly stricter to increase the ability to influence customer psychology among groups. An enterprise distributes the same type of product.
Read more: Why the packaging of your products matters?
In the marketing battle through the emotion of packaging, products displayed on shelves of counters are also in a fierce competition. How to attract the attention of customers in about 6-8 seconds is the constant race of the marketers.
Packaging designs are also so reluctant to participate in the "race" to conquer the emotions of customers. The eye-catching paper box packaging is the basis for the competitiveness of each brand, is a weapon for businesses to impress in the first 8 seconds.
Unique and creative is one of the important factors that attract customers to buy products
A research by Deloitte Consulting shows that 70% of purchasing decisions are made at the store, 68% of in-store purchases are based on impulse and 5% are due to brand loyalty of the brand. product groups. Therefore, investing in the development of product packaging is necessary to promote positive emotions for customers and increase purchasing decisions at the time the customer chooses.
Paper box packaging should be designed to be eye-catching, to attract customers with friendliness, usefulness and appropriateness. Most importantly, the packaging needs to reflect the branding of the product, which must be designed based on the standard brand identity so that customers are not confused with rival brands.
Besides, it is the consumer functions that are geared towards the convenience of users, which is an opportunity to promote shopping behavior of customers. Such as packaging with hooks, lids, and containers. Especially for the food industry, packaging also has a preservation function, avoiding the external impact to help the product be used longer.
In order to create a standard product packaging design, the packaging designer must carefully study the target customers' preferences, habits and consumer behavior to build appropriate design and standards.
Psychology, customer behavior and consumption habits greatly influence customers' buying decisions. In particular, for customers who choose consumer products based on their senses, they need to be guided by products with eye-catching packaging and consistent with the customer's aesthetic. Therefore, the proper investment in product packaging marketing is an essential job that every business must focus on, especially for businesses producing and trading consumer products.
Read more: How packaging can increases your sales?
Khang Thanh - The packaging manufacturer in Vietnam specializes in producing paper bags, carton box, carton offset, labels, hangtag, books, calendar, POSM and so on. Contact us to support your brand with the right packaging: info@khangthanh.com
KHANG THANH CO., LTD - HOUSE OF PACKAGING
Tel: (+84) 77 8878 222
Email: info@khangthanh.com
The decision to buy from customers often depends on the feelings of the customer at the time of purchase and it depends very much on the impact of the image, the product packaging, especially for the printed paper box product.
Therefore, focusing on emotional marketing for customers through product packaging is a necessary job. Why is that? Let's find out with Khang Thanh.
Customers spend less time focusing on paper box packaging
With the continuous development of science and technology, the media is also growing. As a result, the human brain is constantly evolving to adapt to multiple information streams and to deal with news from different information streams. Therefore, the time for people to receive information is also narrowed.In the brand competition, product packaging only have 2-3 seconds to impress consumers
A recent customer behavior study by Microsoft also shows that the current attention span of humans is lower than that of goldfish (9 seconds) and only nears 8 seconds, lower than 12 seconds. Accordingly, the period of human attention became increasingly narrower. As a result, people can resolve information faster and more efficiently, along with prioritizing information and increasing consumption.
This has a significant impact on marketing strategies to attract customers for products, the level of competition in the packaging industry is increasingly stricter to increase the ability to influence customer psychology among groups. An enterprise distributes the same type of product.
Read more: Why the packaging of your products matters?
The emotions at the time of sale - through the packaging design - influence purchasing decisions
In the marketing battle through the emotion of packaging, products displayed on shelves of counters are also in a fierce competition. How to attract the attention of customers in about 6-8 seconds is the constant race of the marketers.Packaging designs are also so reluctant to participate in the "race" to conquer the emotions of customers. The eye-catching paper box packaging is the basis for the competitiveness of each brand, is a weapon for businesses to impress in the first 8 seconds.
Unique and creative is one of the important factors that attract customers to buy products
A research by Deloitte Consulting shows that 70% of purchasing decisions are made at the store, 68% of in-store purchases are based on impulse and 5% are due to brand loyalty of the brand. product groups. Therefore, investing in the development of product packaging is necessary to promote positive emotions for customers and increase purchasing decisions at the time the customer chooses.
Paper box packaging - promote purchasing behavior
How to influence consumers at the moment they choose products is extremely important. Because the decision to buy often depends on the feelings of the viewer right at the point of purchase. Therefore, in order to improve competitiveness at the main selling point, businesses need to invest in proper product packaging.Paper box packaging should be designed to be eye-catching, to attract customers with friendliness, usefulness and appropriateness. Most importantly, the packaging needs to reflect the branding of the product, which must be designed based on the standard brand identity so that customers are not confused with rival brands.
Besides, it is the consumer functions that are geared towards the convenience of users, which is an opportunity to promote shopping behavior of customers. Such as packaging with hooks, lids, and containers. Especially for the food industry, packaging also has a preservation function, avoiding the external impact to help the product be used longer.
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In order to create a standard product packaging design, the packaging designer must carefully study the target customers' preferences, habits and consumer behavior to build appropriate design and standards.
Psychology, customer behavior and consumption habits greatly influence customers' buying decisions. In particular, for customers who choose consumer products based on their senses, they need to be guided by products with eye-catching packaging and consistent with the customer's aesthetic. Therefore, the proper investment in product packaging marketing is an essential job that every business must focus on, especially for businesses producing and trading consumer products.
Read more: How packaging can increases your sales?
Khang Thanh - The packaging manufacturer in Vietnam specializes in producing paper bags, carton box, carton offset, labels, hangtag, books, calendar, POSM and so on. Contact us to support your brand with the right packaging: info@khangthanh.com
KHANG THANH CO., LTD - HOUSE OF PACKAGING
Tel: (+84) 77 8878 222
Email: info@khangthanh.com