Toy packaging design details worth noting
Toy packaging design details worth noting
What are the first things that pop up in your head when you hear the word “toy”? Good old days of games and carefree moments, right? And have you ever questioned that the packagings are so different? The outer cover should be eye-catching like the toy itself. In this lucrative industry, the packaging will help a brand stand out from the crowd. The appealing packaging has the superpower of having the toy items taken off the shelves, into the children’s hands.
No matter what industry you are working in, the design for toy packaging involves the major trio - material, function, and messaging. You need to opt for the right material that can function in the desired manner to convey key messages to the target audience (they are mainly children and their parents). Let’s dig deeper into the mentioned three factors.
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In terms of the packaging material, the cost, printing, and customization capability are of utmost importance. The quality of the material plays a huge impression on consumer perception. What you need in your packaging are resonate with your brand image and triggers the buy action of parents. Needless to say, if the outer look appears shoddy, out of shape, and tedious, it will surely diminish the overall consumer perception.
As a matter of fact, parents tend to take more interest in the manufacturers who showed more of their concerns for the end user’s well-being. The reason for this tendency is obvious – the real end-users are their children, the delicate creatures! Parents take certain factors into consideration when adding a toy in their carts. In the sorting process, they do not alienate packaging and regard it as a part of the toy as well. The packaging material should be:
Owing to the mentioned criteria, materials such as paper, mono-cartons, cardboard boxes, and biodegradable plastics are on the top list. You also have to think of the size of the packaging components to determine if there is a choking hazard.
>>> ICTI - Standard and applications in the production of packaging
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It is the truth that you have more room for creativity when designing toy packaging for older children. For instance, children under 3 are very sensitive to plastic bags and wrapping in general since they are linked to the danger of suffocation. However, older children face no problems playing with bioplastic bags and wrapping. But it is much better for us all to steer away from non-recyclable materials like plastic bindings or wire ties which leave huge carbon footprints on our Mother Earth. LEGO – a giant in the toy industry, expects to produce 100 plastic-free products by 2025.
Plastic clamshells are not expensive, sturdy, and allow the product to be completely showcased. However, the material that makes up the clamshell packages is detrimental for our environment and that is the reason why they do not get a vote from us. Instead, you have several innovative paperboard-based alternatives that offer the same advantages and are more environmentally friendly to the environment.
>>> 6 Popular types of paper packaging
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The most fundamental role of packaging is to secure and support the inner contents during shipping and stocking. But you must take the properties of unwrapping and unloading into consideration. Put simply, this practice makes it easeful for juniors to open the packaging without throwing tantrums. Besides, the child should keep hold of the box without sharp edges and pointed rear in the presence. It is time to talk about the shape of the packaging - which is tailor-made based on the shape of the toy inside.
Let’s take special care about the reusability of the box just because a majority of the consumers have the habit of storing the toy back in the boxes after a phase of usage and the possibility of regifting the toys to someone else once the children grow up. It goes without saying that toys such as card games and board games always go hand in hand with the packages they are bought in. The boxes should be durable and strong enough to hold the inside toys to hold them for a long time. Plus, good packaging must do well in showcasing the products to grab the attention of shopgoers.
Typically, the products are neatly placed after a transparent window to fully showcase every corner of the item. You can go the extra mile to display buttons or speakers to encourage shop visitors to interact with the toys to make it user-friendly without the need to open the package. Letting the visitors see the actual product instead of the mere image and feel the products boost the possibility of them buying the products.
>>> 5 Ways to attract customers from packaging products
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In some cases, the cardboard packaging itself can be an interactive and engaging tool. You’ve got action figures, puzzles, DIY cars or animals, that build the toy as part of the packaging. For action figures or dolls, you could have packaging that could turn into their secret layers or castles. For example, take a look at this interesting packaging can that is part of the assembly to make the toy.
>>> Discover the secrets of color in packaging design
The marketing power of the packaging is one of the first things that businesses take into consideration. You want the toy packaging to attract both parents' and their child’s attention. By doing so, you are selling your brand using the packaging. Believe it or not, an appealing outfit can give your toy a boost in value. Adding vivid images related to kids like a child playing with the toy, a smiling child holding the toy, or similar can go a long way in grabbing children's attention. That is how you can make your toy item to stand out from the crowd. It should communicate more the emotional level to trigger the buy action from the audience.
The color has its own meaning in presenting the attractiveness of the products. Red represents danger, white seems to be dull and green shows the growth prospect. Experiment with shapes, but make sure the packaging has enough space to add supporting content (logo, age group of consumer, the functionality of toy, contents, toy rating, brand details).
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Have you ever seen a child unwrap a newly bought toy? If yes, chances are, he is as excited about the packaging as he is about the toy. However, there should not be too much packaging. Giants like Amazon and Walmart have adopted the “frustration-free packaging” philosophy. They tend to use fewer materials and layers to make it easy for the products to unpack the item. You need to think like a child to design the toy packaging.
We’d love to learn more about your project. Feel free to reach us to support your brand with the right packaging:
KHANG THANH CO., LTD - HOUSE OF PACKAGING
Tel: (+84) 77 8878 222
Email: info@khangthanh.com
Toy packaging is much more than kid’s play
No matter what industry you are working in, the design for toy packaging involves the major trio - material, function, and messaging. You need to opt for the right material that can function in the desired manner to convey key messages to the target audience (they are mainly children and their parents). Let’s dig deeper into the mentioned three factors.
The right packaging material for your toy
In terms of the packaging material, the cost, printing, and customization capability are of utmost importance. The quality of the material plays a huge impression on consumer perception. What you need in your packaging are resonate with your brand image and triggers the buy action of parents. Needless to say, if the outer look appears shoddy, out of shape, and tedious, it will surely diminish the overall consumer perception.As a matter of fact, parents tend to take more interest in the manufacturers who showed more of their concerns for the end user’s well-being. The reason for this tendency is obvious – the real end-users are their children, the delicate creatures! Parents take certain factors into consideration when adding a toy in their carts. In the sorting process, they do not alienate packaging and regard it as a part of the toy as well. The packaging material should be:
- Child-safe
- Hygienic
- BPA-free
- Sustainable
- Eco-friendly, to be considered up to par.
Owing to the mentioned criteria, materials such as paper, mono-cartons, cardboard boxes, and biodegradable plastics are on the top list. You also have to think of the size of the packaging components to determine if there is a choking hazard.
>>> ICTI - Standard and applications in the production of packaging
Child’s age matters
It is the truth that you have more room for creativity when designing toy packaging for older children. For instance, children under 3 are very sensitive to plastic bags and wrapping in general since they are linked to the danger of suffocation. However, older children face no problems playing with bioplastic bags and wrapping. But it is much better for us all to steer away from non-recyclable materials like plastic bindings or wire ties which leave huge carbon footprints on our Mother Earth. LEGO – a giant in the toy industry, expects to produce 100 plastic-free products by 2025.
What is the fate of clamshells?
Plastic clamshells are not expensive, sturdy, and allow the product to be completely showcased. However, the material that makes up the clamshell packages is detrimental for our environment and that is the reason why they do not get a vote from us. Instead, you have several innovative paperboard-based alternatives that offer the same advantages and are more environmentally friendly to the environment.>>> 6 Popular types of paper packaging
Making the package functional
The most fundamental role of packaging is to secure and support the inner contents during shipping and stocking. But you must take the properties of unwrapping and unloading into consideration. Put simply, this practice makes it easeful for juniors to open the packaging without throwing tantrums. Besides, the child should keep hold of the box without sharp edges and pointed rear in the presence. It is time to talk about the shape of the packaging - which is tailor-made based on the shape of the toy inside.Let’s take special care about the reusability of the box just because a majority of the consumers have the habit of storing the toy back in the boxes after a phase of usage and the possibility of regifting the toys to someone else once the children grow up. It goes without saying that toys such as card games and board games always go hand in hand with the packages they are bought in. The boxes should be durable and strong enough to hold the inside toys to hold them for a long time. Plus, good packaging must do well in showcasing the products to grab the attention of shopgoers.
Typically, the products are neatly placed after a transparent window to fully showcase every corner of the item. You can go the extra mile to display buttons or speakers to encourage shop visitors to interact with the toys to make it user-friendly without the need to open the package. Letting the visitors see the actual product instead of the mere image and feel the products boost the possibility of them buying the products.
>>> 5 Ways to attract customers from packaging products
Can the packaging be a part of the toy experience? Or can the packaging be a toy itself?
In some cases, the cardboard packaging itself can be an interactive and engaging tool. You’ve got action figures, puzzles, DIY cars or animals, that build the toy as part of the packaging. For action figures or dolls, you could have packaging that could turn into their secret layers or castles. For example, take a look at this interesting packaging can that is part of the assembly to make the toy.>>> Discover the secrets of color in packaging design
Boosting appeal with relevant visual communication
The marketing power of the packaging is one of the first things that businesses take into consideration. You want the toy packaging to attract both parents' and their child’s attention. By doing so, you are selling your brand using the packaging. Believe it or not, an appealing outfit can give your toy a boost in value. Adding vivid images related to kids like a child playing with the toy, a smiling child holding the toy, or similar can go a long way in grabbing children's attention. That is how you can make your toy item to stand out from the crowd. It should communicate more the emotional level to trigger the buy action from the audience.The color has its own meaning in presenting the attractiveness of the products. Red represents danger, white seems to be dull and green shows the growth prospect. Experiment with shapes, but make sure the packaging has enough space to add supporting content (logo, age group of consumer, the functionality of toy, contents, toy rating, brand details).
Wrapping up
Have you ever seen a child unwrap a newly bought toy? If yes, chances are, he is as excited about the packaging as he is about the toy. However, there should not be too much packaging. Giants like Amazon and Walmart have adopted the “frustration-free packaging” philosophy. They tend to use fewer materials and layers to make it easy for the products to unpack the item. You need to think like a child to design the toy packaging.We’d love to learn more about your project. Feel free to reach us to support your brand with the right packaging:
KHANG THANH CO., LTD - HOUSE OF PACKAGING
Tel: (+84) 77 8878 222
Email: info@khangthanh.com