The importance of packaging design to the purchasing decision
The importance of packaging design to the purchasing decision
Are you preparing cosmetic packaging design, food packaging design, pharmaceutical packaging design, or technological packaging design? You don’t know the appropriate criteria for packaging design? This article will help you understand the importance of packaging design for products and make suitable design choices.
According to research cited by The Paper Worker, "One-third of consumer’s decision-making is based on packaging design".
“An important part of successful packaging design is building into an emblem”. Emotions, like memories, are often associated with brand logos and can be seen, so it leads to long-term relationships between brands and consumers.
Moreover, the design is likely to not only inspire shopping from consumers but also create a spillover effect. For example, a friend who captures an attractive cover photo with a product and shares it on Facebook has great potential to share quickly with others and attract new customers.
>>> Why is product packaging a vital element for the success of a brand?
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Consumers often make quick judgments when making purchases. The packaging design of the product is an important factor that determines whether or not they make a purchase.
Initial impressions often bring about subsequent judgments based on quick information. Of course, the customer will not buy the product based on appearance, but it will make the customer pick the product up and consider the next factors before deciding to buy a product.
Your brand is represented by the packaging of your product. Like the office, the staff, the web, and yourself. Your packaging represents the brand's promise to provide a quality experience for consumers.
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Product packaging effectively helps consumers quickly find the specific brand, product, or variants that they want so that they can make purchasing decisions faster and easier.
The packaging consisting of brand logos impresses the hearts and minds of consumers. Symbols are instantly recognizable, reminding consumers of the quality and personal experience associated with the product.
Customer emotions are often associated with the brand's logo with the aim of creating new long-term relationships between brands and consumers.
Effective packaging design can attract consumers' attention, leading to spending more time looking at attractive packaging and making purchasing decisions.
Research shows that at least one-third of decisions are based on packaging and personal preferences.
Fonts should be stylish, elegant, sophisticated, interesting, or any other property. Rereading will help consumers look back at your product, while fonts that are difficult to read due to size, style, or color will prevent consumers from reading your packaging.
Both colors and typography greatly influence the purchasing decisions of customers. Color of packaging is a simple way to unify your brand on all means of social media with customers. Using smart colors in your packaging can make you distinct from your competitors. Colors should appeal to the target market, set the right tone, and send a message of what your products have. For Instance:
The packaging is another opportunity for brands to be marketed for a long-term period after consumers choose to buy the product.
>>> Essential packaging key points for produce
One study found that young people (18 - 25) are more likely to share product packaging via social media. Besides, 74% of the product was ordered online as result. Nearly 40% of consumers, in general, will share photos of their packaging on social media if the packaging looks interesting or has a gift. Therefore, businesses should exploit this marketing potential.
Many social media users find ads infrequently, but they tend to appreciate them when being recommended brands by their friends. A friend who took a compelling cover photo and shared it on Facebook has huge potential to quickly attract new consumers.
>>> Why paper packaging needs emotional marketing
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A beautiful and creative appearance of products makes consumers want to share their experiences with others, so enterprises should take advantage of the power of packaging which is a great way to market to existing and potential customers.
Nowadays, durable packaging that brings a bad effect on the environment is quite popular on the market. Therefore, recycled and reusable materials are a bonus for businesses that are concerned about the environment.
Recycling old items like paper boxes and lanyards to make creative crafts or household items is a great method to protect the environment.
High-end packaging products such as silk paper and durable, elegant materials will be expected to be used as packaging for expensive products like jewelry. Therefore, investing in high-end packaging will add value to the product, and then service providers will want to share their experience on premiums.
>>> Custom E-commerce ready packaging and how to keep customers engaged
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3D software helps you visualize the packaging design best for the purpose of protecting and marketing your product. The logo allows you to reuse the logo design in the program more easily when creating products and packaging images.
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With careful consideration of your products, consumers, and packaging design, you can use product packaging as a powerful marketing tool for your business.
KHANG THANH - HOUSE OF PACKAGING
Tel: (+84) 77 8878 222
Email: info@khangthanh.com
Smart packaging helps target customers feel linked to the brand
According to research cited by The Paper Worker, "One-third of consumer’s decision-making is based on packaging design".“An important part of successful packaging design is building into an emblem”. Emotions, like memories, are often associated with brand logos and can be seen, so it leads to long-term relationships between brands and consumers.
Moreover, the design is likely to not only inspire shopping from consumers but also create a spillover effect. For example, a friend who captures an attractive cover photo with a product and shares it on Facebook has great potential to share quickly with others and attract new customers.
>>> Why is product packaging a vital element for the success of a brand?
How does packaging design affect your purchasing decision?
Consumers often make quick judgments when making purchases. The packaging design of the product is an important factor that determines whether or not they make a purchase.
First impression
Initial impressions often bring about subsequent judgments based on quick information. Of course, the customer will not buy the product based on appearance, but it will make the customer pick the product up and consider the next factors before deciding to buy a product.
Packaging affects the subconscious
Your brand is represented by the packaging of your product. Like the office, the staff, the web, and yourself. Your packaging represents the brand's promise to provide a quality experience for consumers.
Convenience
Product packaging effectively helps consumers quickly find the specific brand, product, or variants that they want so that they can make purchasing decisions faster and easier.
Symbol
The packaging consisting of brand logos impresses the hearts and minds of consumers. Symbols are instantly recognizable, reminding consumers of the quality and personal experience associated with the product.Customer emotions are often associated with the brand's logo with the aim of creating new long-term relationships between brands and consumers.
Aesthetics
Effective packaging design can attract consumers' attention, leading to spending more time looking at attractive packaging and making purchasing decisions.Research shows that at least one-third of decisions are based on packaging and personal preferences.
Typography
Fonts should be stylish, elegant, sophisticated, interesting, or any other property. Rereading will help consumers look back at your product, while fonts that are difficult to read due to size, style, or color will prevent consumers from reading your packaging.
Color
Both colors and typography greatly influence the purchasing decisions of customers. Color of packaging is a simple way to unify your brand on all means of social media with customers. Using smart colors in your packaging can make you distinct from your competitors. Colors should appeal to the target market, set the right tone, and send a message of what your products have. For Instance:
- White shows innocence, cleanliness, and simplicity.
- Green shows less serious emotions.
- Red shows interest.
- Yellow is a symbol of happiness.
- Black is a sign of power, control, heavy, and expensive.
- Blue shows growth and harmony that is often associated with environmentally friendly products.
Spillover effect
The packaging is another opportunity for brands to be marketed for a long-term period after consumers choose to buy the product.
- About 52% of vendors say that they may return to a business to buy another product if it is sold in premium packaging.
- About 90% of consumers reuse boxes and packaging of a product after purchase.
>>> Essential packaging key points for produce
Share your packaging with the world
One study found that young people (18 - 25) are more likely to share product packaging via social media. Besides, 74% of the product was ordered online as result. Nearly 40% of consumers, in general, will share photos of their packaging on social media if the packaging looks interesting or has a gift. Therefore, businesses should exploit this marketing potential.Many social media users find ads infrequently, but they tend to appreciate them when being recommended brands by their friends. A friend who took a compelling cover photo and shared it on Facebook has huge potential to quickly attract new consumers.
>>> Why paper packaging needs emotional marketing
The road to packing is impressive
A beautiful and creative appearance of products makes consumers want to share their experiences with others, so enterprises should take advantage of the power of packaging which is a great way to market to existing and potential customers.
Environmental friendliness
Nowadays, durable packaging that brings a bad effect on the environment is quite popular on the market. Therefore, recycled and reusable materials are a bonus for businesses that are concerned about the environment.
Be clever and creative
Recycling old items like paper boxes and lanyards to make creative crafts or household items is a great method to protect the environment.
Provides an exceptional quality experience
High-end packaging products such as silk paper and durable, elegant materials will be expected to be used as packaging for expensive products like jewelry. Therefore, investing in high-end packaging will add value to the product, and then service providers will want to share their experience on premiums.>>> Custom E-commerce ready packaging and how to keep customers engaged
Keep your packaging simple
Packaging must be easily portable, just have the necessary text and protect the product inside. Your packaging design should help consumers know who you are and don't let customers guess. It should give users a good experience. Thus, a food product should create a curious feeling for users who want to taste it.
Put all your resources to work
3D software helps you visualize the packaging design best for the purpose of protecting and marketing your product. The logo allows you to reuse the logo design in the program more easily when creating products and packaging images.
Some famous packaging
- Starbucks: Starbucks labels all its products with a recognizable blue mermaid logo. The packaging design of the cup on annual holidays or Christmas has decorations of snowflakes and other holiday icons to create the warmth of family time and prominent coffee products in the coldest time of the year.
- Coca-cola: Although coke is famous for its classic bottle, it is also known for its innovative packaging design. One may have a snowy appearance when the coke is set to the optimum temperature. A line of bottles made from natural materials, luring to consumers because of the environmentally friendly feature. It is also possible to print consumer names on labels in a certain marketing campaign.
With careful consideration of your products, consumers, and packaging design, you can use product packaging as a powerful marketing tool for your business.
KHANG THANH - HOUSE OF PACKAGING
Tel: (+84) 77 8878 222
Email: info@khangthanh.com