Sales decreased because of.... bad packaging design?
Sales decreased because of.... bad packaging design?
Product packaging is the "face of the brand". Eye-catching packaging design is also a very important part of the business of every business, especially businesses in the field of consumer goods. Product packaging is a combination of materials, structure, presentation, images, colors and other components that create an appeal on the product side, stimulating the ability of customers to buy.
Therefore, a beautiful packaging design has a particularly important role in the business chain. However, many businesses are still not aware of the importance of product packaging, leading to not paying attention to packaging design. This makes businesses lose customers because of bad packaging!
The first impression a business makes on its customers is the way it shows on the packaging design. Following the development trend of the market, the war of packaging today is no longer a matter of displaying products on shelves sold outside supermarkets or shops, but it is expanding even to products sale online. In the battle of online market, packaging images are more appreciated than ever.
When your customers are not in direct contact with touch, the only thing left to pull them back to your store can be product packaging. Product packaging with old messages, eye-catching colors, unconventional and un-aesthetic designs will immediately be removed from the customer's "consideration" list. In this case, the customer does not judge your product as bad or good based on effectiveness, but on sensory evaluation.
With products with bad packaging, sales will be unstable but seriously reduced. This you will quickly realize when comparing two products of the same type with two different packaging samples.
>>> 5 basic principles in good product packaging design
Marketing experts believe that quality is the deciding factor for a product's brand, but packaging and labels play an important part in the business. While the quality is unknown, businesses with impressive and convenient packaging and labels will dominate over other products of the same type.
Product packaging significantly affects the effectiveness of marketing strategies for customers. Many testing results show that the buying behavior of consumers is often affected by emotional factors, especially for consumer products.
Shoppers are always attracted to products with unique and new packaging. Products that are marketed are evaluated as highly effective for products with beautiful packaging. In contrast, for similar products with less eye-catching design or no highlight, marketing implementation plans are often forgotten and do not attract customers.
However, not all changes are welcome. Tropicana is a good example of how packaging changes have the opposite effect, reducing sales efficiency and expensive lessons for subsequent packaging design campaigns.
All trusted brands currently on the market now own a system of products with formal, eye-catching and sometimes unique and distinctive packaging. These packaging designs always accompany the brand of the business, supporting to shape the "brand personality" in the hearts of customers.
>>> 17 Typical rigid box structures you can order in Vietnam
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If businesses want to build a sustainable brand and gain trust from customers, it means that this business needs to focus and have appropriate investment in packaging products. they hit the market. Because, not any business has succeeded in gaining customers' trust through bad and poor quality packaging. With a bad packaging design, it is very difficult for businesses to conquer customer loyalty in such a way.
On the contrary, with a beautiful packaging, the product can create the brand of the business and win the hearts of customers miraculously that this business itself did not expect.
KHANG THANH - HOUSE OF PACKAGING
Therefore, a beautiful packaging design has a particularly important role in the business chain. However, many businesses are still not aware of the importance of product packaging, leading to not paying attention to packaging design. This makes businesses lose customers because of bad packaging!
The change of Coca Cola packaging (in the form of glass bottles) in 100 years
Sales decreased because of bad packaging design
The first impression a business makes on its customers is the way it shows on the packaging design. Following the development trend of the market, the war of packaging today is no longer a matter of displaying products on shelves sold outside supermarkets or shops, but it is expanding even to products sale online. In the battle of online market, packaging images are more appreciated than ever.When your customers are not in direct contact with touch, the only thing left to pull them back to your store can be product packaging. Product packaging with old messages, eye-catching colors, unconventional and un-aesthetic designs will immediately be removed from the customer's "consideration" list. In this case, the customer does not judge your product as bad or good based on effectiveness, but on sensory evaluation.
With products with bad packaging, sales will be unstable but seriously reduced. This you will quickly realize when comparing two products of the same type with two different packaging samples.
>>> 5 basic principles in good product packaging design
Marketing experts believe that quality is the deciding factor for a product's brand, but packaging and labels play an important part in the business. While the quality is unknown, businesses with impressive and convenient packaging and labels will dominate over other products of the same type.
Product packaging significantly affects the effectiveness of marketing strategies for customers. Many testing results show that the buying behavior of consumers is often affected by emotional factors, especially for consumer products.
Shoppers are always attracted to products with unique and new packaging. Products that are marketed are evaluated as highly effective for products with beautiful packaging. In contrast, for similar products with less eye-catching design or no highlight, marketing implementation plans are often forgotten and do not attract customers.
However, not all changes are welcome. Tropicana is a good example of how packaging changes have the opposite effect, reducing sales efficiency and expensive lessons for subsequent packaging design campaigns.
No "trusted brand" has bad packaging design
All trusted brands currently on the market now own a system of products with formal, eye-catching and sometimes unique and distinctive packaging. These packaging designs always accompany the brand of the business, supporting to shape the "brand personality" in the hearts of customers.>>> 17 Typical rigid box structures you can order in Vietnam
Eye-catching packaging design is also a very important part of the business of every business, especially businesses in the field of consumer goods.
If businesses want to build a sustainable brand and gain trust from customers, it means that this business needs to focus and have appropriate investment in packaging products. they hit the market. Because, not any business has succeeded in gaining customers' trust through bad and poor quality packaging. With a bad packaging design, it is very difficult for businesses to conquer customer loyalty in such a way.
On the contrary, with a beautiful packaging, the product can create the brand of the business and win the hearts of customers miraculously that this business itself did not expect.
KHANG THANH - HOUSE OF PACKAGING
Tel: +84 (0) 77 8878 222
Email: info@khangthanh.com
Email: info@khangthanh.com