On-the-go shopping creating packaging opportunities

A majority of consumers are forcing brands to cater to their on the go lifestyles, particularly with food-to-go packaging.

Research from brand and packaging specialist Sun Branding Solutions found that seven in 10 shoppers said convenience is more important than five years ago when it comes to shopping, and almost one in five demand same day delivery when ordering online, reveals a report from leading.

The study found that 95% of the population is buying ‘hot food to go’ on average four times a week spending £508 a year, a total of £763.4m with the growth coming from quality and healthy ranges.

 

Supermarkets are now offering ready to eat food, high street bakeries present more than just sandwiches and pasties, and companies respond to a soaring demand for ready prepared recipe boxes and home deliveries from favourite restaurant chains – all of which creates both demands and opportunities from packaging.

Additionally, convenience shopping is now growing faster than grocery purchases and is expected to be worth £47.1 billion by 2022.

Gillian Garside-Wight, packaging technology director at Sun Branding Solutions, said: “There’s a huge opportunity for brands and retailers to tap into the growing demand for quality, service, innovation and value, when and how consumers want it.

“As competition across both food and non-food continues to be fierce, brands that innovate in terms of both product, tech and experience are sure to be the winners.”

 

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