6 laws to design impressive paper packaging

The continuous development of industries has led to the development of packaging printing industry of all kinds. In order to make their products stand out, be more eye-catching than competitors, manufacturers are always looking for ways to design beautiful and unique paper packaging, boxes, paper bags, and labels to impress the visual of cutomer.
 
Customers are always impressed and driven by the shopping demand for eye-catching paper packaging products. Understanding this problem, manufacturing enterprises invest a lot of money in product packaging.
   
However, to create paper packaging products that are right, beautiful and meet the needs of manufacturers, designers need to understand the basic principles and rules in the design.
 
In particular, master these principles to ensure the products you design meet the standards, while also retaining the inspiration of the designer. So, what do paper packaging designers need to master to design packaging and labels that are both creative, eye-catching, and appropriate?
 

1. Simple and clear paper packaging design

Most of the product packaging designs when produced on the market are sold with many other products of the same type. Of the thousands of products on display at the supermarket shelves and stores, your packaging products need to be more eye-catching than other products.
   
However, if your design is too complicated and confusing, the product message is not clear, your product packaging is not enough to convince customers, not attractive enough for customers to hold the product and read. information, content to motivate customers to decide to buy products.
 
Therefore, the first rule in designing paper packaging is that the design needs to be simple and clear. A "clean" design always attracts customers at first sight.
 

2. Design of paper packaging should be honest

Honestly in the design process is not "exaggerating" the product too far compared to reality. As a professional packaging designer, you are the one who "draws" the product in the imagination of the customer upon first contact.
 
However, in order for the product to reach the users, you should design a packaging closest to the actual product, do not let customers imagine the product in an aspect too far from reality, avoiding customers. inadequate goods and criticize the "virtual" packaging design, causing bad feelings for customers. A successful product packaging is eye-catching packaging based on honesty.
 

3. Individuality and unique paper packaging design

Paper packaging products are used to communicate with customers and introduce to customers the properties and characteristics of the products. However, sometimes it will be boring, even though a simple packaging makes it easy for people to find information when a unique design, new and unique personality is shown on the bag.

The packaging will bring an interesting impression to the user. As a result, the packaging has its own appeal to customers, also increasing its accessibility to customers.
   
To record a deep impression on customers, your packaging design must be unique and different. This is a packaging design principle that depends on many factors such as creative ideas, design styles, customers.
 

4. Paper packaging design: Pay attention to stall effects

A product never appears alone but always appears with many other products of the same type on the shelves. Typically, products are arranged into horizontal and vertical columns on store shelves to create an eye-catching effect to consumers. This principle should be applied smoothly with packaging products often displayed at supermarkets, showrooms, fairs, exhibitions.
 
When designing products, designers need to calculate and understand the effects of the design when displaying the same type of packaging to create appeal for the product.
 

5. Style of creative design packaging

A perfect packaging design needs to pay attention to the extended characteristics of the design, meaning that the design can allow the introduction of an interconnected product chain.
   
For example, in the same product line of a brand, you have to design packaging so that this design product can be applied, transformed into similar designs, in the same style, the same way of expressing so customers can look at the product and identify which product it belongs to.
Types of product packaging of the same brand must have a certain association and level of brand awareness. This is an extension of the packaging design.
 

6. Design packaging with reality

The last principle of paper packaging design that designers need to grasp is practicality. Impressive and useful packaging design not only contains, preserves, introduces products but also helps consumers more convenient during use.
 
A good packaging design is practical packaging design, making your product packaging become sophisticated and modern. Following this principle well, you will solve a lot of problems, adding "plus points" to your packaging in the eyes of customers.
   
A good packaging design is one that when the packaging leaves the product that the packaging was made to protect, it is also used by customers to use and contain other objects afterwards. This is considered a useful design and success of the designer.
 
The rules for designing paper packaging meet the criteria of beautiful, unique, eye-catching and very useful. However, if you apply the basic rules outlined above, you can completely design a packaging design in general and paper packaging in particular, eye-catching and appropriate.

Read more: The most unique packagings design in the world

Khang Thanh - The packaging manufacturer in Vietnam specializes in producing paper bags, carton box, carton offset, labels, hangtag, books, calendar, POSM and so on. Contact us to support your brand with the right packaging: info@khangthanh.com