​​Using window paper boxes to attract consumers ​​

One optimal way to attract consumers’ attention is to encourage them to touch a product. Window paper boxes which have a transparent plastic frame will help consumers to see the inside of the product, and increases the chances of buying. As a result, window paper boxes which vary with different designs are often favored by packaging manufacturers.
 

1. Why are window paper boxes popular for gift and product boxes?

Paper boxes with windows help consumers eliminate doubts about the color and shape of the real product compared to the packaging. Because they can observe and feel the product inside instead of just looking at the outside as other packaging. Moreover, the window on the paper box creates an inviting and attractive open space, helping to increase purchasing ability.
 
In addition, paper box manufacturer can combine with offset printing technology to design surface textures integrated with other techniques such as lamination, pressing or UV coating to creating a perfect apperance.
 
Paper boxes with windows are suitable for cosmetics, household products, food, shower gel, shampoo, cosmetics, confectionery, and gift boxes to increase attraction and good sense of the product.

Read more: Why paper packaging needs emotional marketing?


 

2. What to pay attention about window paper boxes?

Plastic window films are used for packaging of coffee bags, vegetables, shower gel boxes, shampoos, gifts or fashion items - the product can be seen from the outside, creating a new experience for customers.

The cost of designing and printing window paper boxes is relatively expensive, so many businesses tend to reduce the cost of printing paper to compensate, by using kraft paper, because paper is often cheap. Good papers like couche, Bristol or fine art paper combined with windows will bring more eye-catching, impressive and perfect apperance for products.


 

3. Window paper box - a big plus for the product

There is a fierce battle on the shelves - from brands, labels, to products. When a consumer find it hard to choose among similar products, they will use their senses. Using window paper boxes will help your products standout and attract more consumers. This is a big plus to help your business conquer customers.

Read more: Shaping technique - create different details on paper packaging

Khang Thanh - The packaging manufacturer in Vietnam specializes in producing paper bags, carton box, carton offset, labels, hangtag, books, calendar, POSM and so on. Contact us to support your brand with the right packaging: info@khangthanh.com