​Wonderful advantages of paper display floor stand

What is a paper floor stand display?

Floor stand display refers to a product shelf made of Duplex, Ivory, Couche paper, art paper, etc., combined with 3 - 5 - 7 layers of corrugated cardboard. Paper material depends primarily on specify the ic needs of customers. Offset printing is the most prevalently applied printing technique.

Shelves come in many sizes but generally consist of 3 parts -  bottom, body, and top. To attract customers, chosen colors are vividly diverse and prominent.

Following customers' requirements, the size of the floor stand can be adjusted accordingly. After printing, the POS display's surface will be gingerly treated using techniques such as glossy lamination, UV shaping, UV embossing, or letterpress.
 

Floor stand display: When to use it?

A paper floor stand is a go-to option for businesses to display one or a few specific products. For example, a floor stall year-round showcases a product line of sweet treats in the food industry.

Depending on the company's plan, the display period can take short or long. Generally, a paper floor stand is set to be designated by the media concept at particular phases like Tet, Christmas, or other significant holidays of the year to promote new products.

Depending on the periods of the year, paper floors stand are designed accordingly. For example, during the Tet holiday, design patterns of apricot blossom, peach blossom, and banh chung are applied almost everywhere. In the Christmas atmosphere, paper floor stands carry images of pine trees or snow houses. At Halloween, the decorative motifs are pumpkins, animated characters, etc.

>>> Distinguish the 10 most popular types of pos display
 

Unique benefits of floor stand display

1. POS display - Cost savings

The first advantage that businesses cannot ignore is budget saving. Since it is made mainly from paper, floor stand display requires much less effort on design, printing, and transportation than those made of plastic, stainless steel, etc.
 
When floor stands are delivered to units of sale, staff can assemble the shelves in no time. Thanks to this great feature, businesses can save a lot of costs, time, storage space, and human resources.

In addition, paper is also an environmentally friendly material. When we finish using it, we can recycle easily.
 

 

2. Shelf stand display - Display a large number of products

Paper floor stands can be designed in many different styles and sizes. For light products such as confectionery, dried food, you can choose the floor stands with hangers, multi-bunk shelves, wall mounted, and mini to store items.

For products with heavier weight such as shampoos, cosmetics, washing powders, and beverages, businesses should look for multi-cell and model shelves with large size to increase storage space.

The design agency will give advice on how to choose the right floor stand for your product that not only can display many goods but also ensure aesthetics, and save space well. Floor stands are a great choice to meet the different display needs of businesses.

>>> Cardboard displays – 3 reasons why you have to choose one
 

 

3. Floor stand display - Effective customer attraction

Consumers only spare 3 - 5 seconds on a product in supermarkets or shopping malls. So what makes the paper display floor stands impressive and catchy to the look? The answer is outstanding image design and color.

With a cardboard floor stand, businesses ought to request the design agency to display all the necessary information such as: product name, logo, featured image, message, product-related information, company info and so forth. Customers will be able to grasp the full information easily. Better yet, they can also spend a lot of time referencing the products before deciding to buy.

Even if you can't sell a product to a few customers, your brand is sure to build up a large target audience. This can bring many benefits later, and will gradually have a direct impact on the revenue of the business.

Cost and time savings, diverse, outstanding and attractive designs help a lot in supporting businesses in new product promotion strategies or festival sales campaigns.
   

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If you need more advice and information about POS / POP display, or floor stand display, do not hesitate to contact Khang Thanh immediately. Our company is always confident in the quality, design as well as reasonable prices for customers.

KHANG THANH – HOUSE OF PACKAGING
Hotline: +84 (0) 77 8878 222
Email: info@khangthanh.com